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Sep 04

5 advertising platforms for your mobile games

The most amazing thing that happened in the 21st century is the advent of user friendly interferences for consumer products whether it is for mobile phones, personal computers or other hand-held devices. Steve Jobs brought something amazing to this world by bringing the revolutionary mobile device the iPhone along with the iOS mobile platform. Following the trend, Google brought android mobile platform to meet the needs of everyday mobile computing. Consumers just loved it when iOS hit the market; it meant that users had complete control of their device. They were able to customize their device to any extent they wanted and later android came to the market and became the first popular open source mobile platform developers. Consumers all over the world entered into the next generation of tech. Developers all over the world started to explore the power of these mobile platforms and built hundreds and thousands of apps. University graduates with software degrees got the highest paid jobs all over and why? Because the newly launched mobile platforms have been popular like never before as compared to previous mobile platform namely the Symbian mobile platform.

With the advent of iOS and Android; developers were equally motivated as they now had the power to develop whatever came into their minds ranging from video players to shooting games, from PDF readers to angry birds; literally every vivid idea that came to developers which were not possible before finally came to reality. iOSand Android brought the most amazing features to the hands of a consumer that were never brought before; notably complete customization of mobile phones, apps market, themes and hundreds of other features. Did I just say apps market? Well, the amazing feature of these mobile platforms is the apps market. Imagine you were finally able to explore imaginations of millions of developers out there. You were finally able to use mobile phones for your daily needs with the invention of mobile apps. Developers were able to share their applications with just few simple clicks and you were able to download these applications in a few seconds and in just a couple of minutes you are using yet another mobile application to make a to do list for you. This is the amazingness of mobile platforms I was talking about earlier.

When it comes to mobile apps; one category that is highly popular among consumers are those interactive rich media mobile games.

Angry birds, Temple Run, Fruit Ninja and many other mobile games are bringing smiles to many mobile users. For consumers it’s fun to use such mobile games but for developers its a tough job to make a app and then advertise it to make sure it get overwhelming response from users so that all those sleepless nights put into building these mobile games is worthwhile.

Below is the list of the Top 5 mobile apps/games advertising platforms to get the most out of your game apps:

AdMob

Admobscores highest on every list. Google premium advertising network for app developers should be the first platform when you choose to get your game app being heard. AdMob allows you to integrate your ad across iOS,Android as well as the Windows Phone platform making it the first choice of app developers to advertise their apps. Further, you are able to select from a wide range of ad formats available for mobile phones as well as tablets. Since its Google which is managing the platform you get to analyze your campaign from various viewpoints and you get a hold of advanced advertising tools available online.

Millennial Media

Millennial Media is our second top choice after Admob. The platform uses intelligent tools to let you advertise your game apps around the word. The best thing from mMedia is that it allows you to grab your campaigns and ads from other advertising platforms too such as AdMob; that means you can utilize the power of the two platforms and make the most of your advertising campaign for your games app. Furthermore, you can target your ads based on location. Experts see it as the best combination for premium apps advertisement needs and monetization of your games apps.

Adfonic

Adfonic is another top most choice for game app developers. The platform looks after all your advertisement needs. The amazing thing about Adfonic is the promise that 95% average fill rates on both iOS and Android.

Chartboost

While all the other above mentioned platforms are holistically to advertise apps including games app too, Chartboost is our favorite platform because it talks all about gaming apps and promotes similar apps on its platform. If you ask me one which platform you should use to start your gaming app advertising I would suggest you to go for Chartboost. This amazingly powerful platform connects game developers all over the world. You can socialize with other developers and look out for cross-promotions along with direct deals. One great thing in Chartboost is that you only need 5 lines of code to get your gaming app ad online.

Tapjoy

Why we brought Tapjoy into the list is because it offers you the power of a new phenomenon which they call incentivized download. You can advertise your gaming app to over 1 billion registered devices and over 77 million monthly active users. The best thing we found about Tapjoy is that you get sure short results i.e. for example if a user is playing a game that requires 10 more coins, to continue the game the user can buy it from the store or get the free coins needed by installing your app or viewing your gaming app advertisement (you can specify what you want users to do in-return to get more coins). This is an excellent platform for gaming apps advertisements.

Above all these, there are a few sure short guidelines for your games to get noticed. But before going into it that there is only one rule you need to remember in order to get heard. All the others are just fillers to your campaign; that is to make sure your content is engaging and for the right audience. Don’t ever use false marketing ways to get heard, good work is always appreciated though it may take more time at the start.

Make sure your content is interactive (engaging games) Define your target market and design content accordingly (make sure you get insights on your target market before designing content) Start advertising your game app in your social circle, ask your friends and family to rate your application and write reviews on it. Make sure you have a hybrid marketing plan for your game app i.e. that includes social media as well as other paid advertisements on different popular apps. Make sure you enlist your games on various showcase forums so that other like-minded people can review your apps. Socialize within your developers circle, cross-promote each other games/applications to make the most out of your game apps.