Posts Tagged ‘Action’

gaming-buzz

Jul 17

How To Create Buzz In The Gaming Community

Let’s say that you are creating a game and you want to build anticipation among the gaming hordes. Furthermore, let’s say you’re not one of the giants, and thus your resources are limited. Regardless, you and your partners have designed this awesome game for the iPhone, and you want to generate excitement about it, which in turn will morph into paying customers, thereby allowing you to continue in your dream job of designing games. How do you go about achieving this dream?

All You Need Is Blog

First and foremost, creating a blog, especially one told from the point of view of the designer, is essential, as in mandatory. Not only does it get your company/product name out there, it gives people a chance to take a peek behind the curtain, and get excited about what they see. If you do in fact create a blog from the perspective of the game designer, people can follow along and see the progress, and anticipation builds as the release date gets nearer. If you can fit in a few sneak previews, screen shots, advance details, then so much the better.

Hooray! A company I never heard of is coming out with a game I know nothing about!

Let’s Be Social

Put together a Facebook page dedicated to the game. This is even easier to do than a blog, and considering the strong gamer community on Facebook, you have an instant audience. Don’t forget Twitter, either. When it comes to financial outlay and time, it doesn’t get any easier than social media.

Conventional Thinking

Okay, now we’re getting into a pricier realm here, but as the old adage goes, you have to spend money in order to make money. If you have an advertising budget set aside, then it’s time to start dipping into it. The thing is to not wait until after the game is released; you need to generate advance buzz. Naturally, in order to do so, you must already have a good idea what the game is about and how it’ll turn out. And you don’t even really have to go all out; get some cheap t-shirts printed up, or colorful information handouts, something that stands a good chance of sticking in gamers’ memories. Booth babes may be out of the question, but hey, there’s always a booth sock puppet. When you stop and think about it that would be pretty memorable, right?

Get a Trailer

No, not one of those that are pulled by your car. Movies generate excitement and interest by showing trailers before the main feature. You know, right before they warn you about smoking, using cell phones during the movie, and where the exits are located. It’s the same with the world of gaming. Put together a good trailer, or even multiple trailers, to show players what all the fuss is about. This idea fits neatly with the idea of blogs, since that’s where the trailers would ultimately reside. See? These things are interrelated.

I’ll Alert The Media

It may seem obvious, but let’s be complete here. Fire off e-mails to periodicals, websites, trade journals, any media source that fits the gaming nice you’re going after, and introduce yourself. If you’re not a known quantity, forget targeting the mainstream media, and focus instead on the smaller outlets that specialize. And while you’re at it, generate some good word of mouth by notifying gaming bloggers. Try to cultivate a rapport with them, and let them help spread the word. But again, make sure that the blogs cover the type of game you’re developing. A blog dedicated to paper and dice gaming will be a bad choice to market your new iPhone game that features steel cage death matches between pieces of sentient produce.

Recruit An Army of Dark Minions

If you find yourself in the position of having both an awesome new game release and a shoestring budget, consider gathering together a dedicated group of gamers that you’ve given a preview of your game and they happen to love it. This loyal army may get paid in merchandise, free copies of your game, or any other benefits you can think of, and in return they spread the word on websites, forums, at conventions, whatever. They are your evangelists. Remember that the most effective, the most trusted advertising is word of mouth!

Final Thoughts

There are so many independent developers out there that it’s easy to get lost in the crowd. You need to stand out, build a rep, and give the people a killer product.

 

Photo Credit: Photos.com

 

Jun 20

6 Video Games My Kids Are Addicted Too

My children love to play games. When I need them to sit still for a while (and stay out of trouble) or if we have exhausted playtime I often suggest they play games. Finding the perfect video games for children can be tough. There are some games that look OK for children but aren’t appropriate. You can’t always tell by the picture on the case whether or not the game is suitable for those under 10 years of age. Sometimes, kids under 10 aren’t going to want to play war games or understand what they mean!

We currently have a PlayStation and some of the more popular games in our house are:

Little Big Planet

This is a fantastic game because it allows our child to create their very own levels from scratch. They can create anything and make their own world so that they can truly enjoy playing the game and letting their creative ideas flow.

Lego Star Wars Complete Saga

Everyone knows Star Wars but this game really makes it look appealing to everyone. This incorporates all characters throughout the entire Star Wars franchise and allows children to come up with fun and challenging puzzles as well. It may have shooting but as this is balanced with slapstick which makes the kids laugh.

Formula One Championship Edition

I was surprised to see this on as often as it is. It is a great choice for children who love racing cars. Also, it is a game that can be played by all of the family so with the cooperative mode on, everyone we can play along.

Ratatouille

The film, along with a slew of other Disney movies are very popular in our house. There are puzzles to solve as well as different levels and skills to play through. The skill level starts off low and works its way up to be quite a challenge towards the end.

Monopoly

This is a great family game that I loved as a girl so was eager to play it with my kids. This is great for children to learn about money at the same time as having a bit of fun with their friends and family alike. It can drag on after a while but great fun for family night.

Sonic Unleashed

Everyone loves Sonic, but I was a bit skeptical about this one, after all, Sonic turns into a ‘Were-Hedgehog’. Ultimately though, he is a great character and gamers can choose different players. Plus all the damage he does is to robots and not animals or people.

There are so many amazing games to play and even if your child has a little trouble understanding or using a game or even the play station console, there is plenty of PlayStation support on offer. Use it because it really will allow your child to enjoy their gaming experience. Remember, games can be fun and they can be educational also.

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