If the first taste is in the eye, an impressive e-commerce website design is extremely important when promoting an online store. It conveys the unique character of the brand whilst reassuring visitors to shop online. When designing a new online store, designers should take various factors into consideration such as strategic online selling principles, and even on-site SEO. Web development services will differ from one company to another depending on their services, their experience and cost.
Although you might thing that designing an E-commerce website is pretty much similar to that of other website designing with respect to attractiveness, color scheme, and organization. It employs a different skill set as its not about looks but functionality as well.
Certain specific principles are unique to e-commerce websites that make it different to regular brochure websites-
- An e commerce website must provide seamless shopping experience to the users from homepage to checkout.
- It must provide all the necessary information and answer any questions about the product to the customer to enable a confident buying decision.
- The website should be easily accessible for the visitors (both able bodies and disabled) to use in order to avoid any legal issues.
- It should be SEO friendly from the outset, so that the crawlers may be able to access and rank all its sub-pages effortlessly.
- Map and have a full understanding the user journey through the site in order to see where users might leave the buying cycle
- Be aware that e-commerce website need a great deal more pages in order to cover terms and conditions, FAQs, delivery information etc.
These are just a few of the common principles which play a key role in e-commerce website design. In the online shopping world, success is the responsibility of the web design company, the SEO specialist, the content writer and the sites owner.
Navigation is Extremely Crucial
Every business likes to have a unique and individual design but there should be some consistency when looking at website navigation in order to make all web pages accessible to the visitor with great ease. When users find it hard to navigate, they tend to leave the website very soon.
E-commerce websites usually lead the visitors to an appropriate sales page with a click or two. Experienced web design agencies employ a few techniques that are not usually used for non e-commerce websites. Most of the websites allow the designer to employ the one-click principle and make most of it. You can see a lot of facts about the product, given in a detailed manner and user is directed consequently to order page or to the purchase option.
You can also see user feedback, and testimonials to reassure the potential buyer that you are not only selling quality products but you listen to you customers if any issues arise.
Personalization Options
Many E-commerce website includes different personalization technologies as many sites require sign up in order to process personal information. These technologies also include user specific options that are incorporated within website, in order to establish the best product selection for their customers. Personalization technologies are the major part of the advanced e-commerce websites, and it has a major impact on the website’s design.
Website Layout
Website layout is hugely important and like the other websites, e-commerce websites should be attractive, striking, and eye catching. Designers have to do enough research on this to attract the customers and grab their attention. Website layout can be categorized as the walking path to attract visitor’s eyes. Both user experience specialist and search engine marketing professionals know various techniques in order to turn browsers into sales.
Conclusion
There are several numbers of factors to take into consideration when designing an e-comerce website as it can be extremely complex. Most of the large E-commerce websites make use of the personalized techniques for determining the best product selection to offer the visitors as well as employing a simple and easy to use design. All these technologies are the basis of advanced e-commerce websites, while online mega stores like Amazon have their own special techniques for luring the visitors.
